Innovative ways to promote recruitment, retention, collegiality, and professionalism using continuing education plans

Technological advances in health care, coupled with the crisis of a nursing shortage, make recruitment and retention of well-educated nurses a key factor for the viability and growth of any healthcare organization. In the past, symbiotic alliances have been formed solely between healthcare organizations and nurses. Professional nursing organizations were rarely involved in the alliance. Using the Magnet Recognition Program, one local chapter of Sigma Theta Tau International has found a way to unite nurses, healthcare organizations, and professional nursing organizations to encourage nursing education, promote positive patient outcomes, and help find a solution to the problem.