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Related Experiment Videos

Improving physician performance through Internet-based interventions: who will participate?

Terry C Wall1, M Anwarul Huq Mian, Midge N Ray

  • 1Department of Pediatrics, University of Alabama, Birmingham, AL, USA. twall@peds.uab.edu

Journal of Medical Internet Research
|October 21, 2005
PubMed
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Physician participation in online medical education varies. Factors like office size, physician gender, age, and prior screening rates influence engagement in chlamydia screening interventions.

Area of Science:

  • Medical Education
  • Public Health
  • Infectious Disease Prevention

Background:

  • Internet-based continuing medical education (CME) is expanding.
  • Physician recruitment for online CME interventions remains understudied.

Purpose of the Study:

  • To identify predictors of physician participation in an internet-based intervention.
  • To increase screening for chlamydiosis among young women at risk.

Main Methods:

  • Physicians were recruited via fax and/or courier based on administrative claims data.
  • Participation required providing an email address; recruitment ceased after one physician per office joined.
  • Email reminders were used to encourage participation via the internet site.

Main Results:

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  • 33.2% of eligible offices and 52.8% of eligible physicians participated.
  • Recruited offices had more eligible patients and physicians.
  • Participating physicians were more likely to be female, older than 55, and from offices with higher chlamydia screening rates.

Conclusions:

  • Physician engagement in internet CME is influenced by individual and practice characteristics.
  • Understanding these factors is crucial for optimizing recruitment in online health interventions.