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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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Motivating smoking reductions by framing health information as safer smoking tips

John A Cunningham1, Guy Faulkner, Peter Selby

  • 1Centre for Addiction and Mental Health, University of Toronto, 33 Russell Street, Toronto, Ontario, Canada M5S 2S1. John_Cunningham@camh.net

Addictive Behaviors
|November 26, 2005
PubMed

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