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Updated: Aug 14, 2026

Nanomechanics of Drug-target Interactions and Antibacterial Resistance Detection
Published on: October 25, 2013
Antibiotic drug advertising in medical journals
Jacob Gilad1, Lia Moran, Francisc Schlaeffer
1The Centre for the Study of European Politics and Society, Ben-Gurion University of the Negev, Beer-Sheva, Israel. giladko@bgumail.bgu.ac.il
Abstract:
Advertising is a leading strategy for drug promotion. We analysed 779 advertisements in 24 medical journals, 25% of which featured antibiotics. Antibiotic advertisements showed differences compared to those of other drugs. None addressed the issue of antibiotic resistance. Efforts to prevent antibiotic resistance should take antibiotic advertising into consideration.
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