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Attitudes and persuasion.

William D Crano1, Radmila Prislin

  • 1Department of Psychology, Claremont Graduate University, Claremont, California 91711, USA. William.crano@cgu.edu

Annual Review of Psychology
|December 2, 2005
PubMed
Summary
This summary is machine-generated.

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This review synthesizes recent advances in social psychology, focusing on attitude formation, change, and persuasion. It highlights key theories and their implications for understanding attitude-behavior consistency.

Area of Science:

  • Social Psychology
  • Attitude Research

Background:

  • Attitudes and persuasion are central to social psychology.
  • Contemporary research addresses perennial questions in the field.

Purpose of the Study:

  • To review recent advances in attitude research.
  • To emphasize the relevance of current work for enduring issues in social psychology.

Main Methods:

  • Literature review of contemporary social psychology research.
  • Synthesis of theoretical models including single- and dual-process, dissonance theory, and attitude strength.

Main Results:

  • Distinction between attitude formation and change is relevant for persuasion.
  • Attitude strength relates to ambivalence and resistance.

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  • Affect, mood, and emotion influence attitudes, particularly fear arousal and uncertainty.

    • Conclusions:

    • Attitude-behavior consistency is a key focus, influenced by self-interest and the theory of planned behavior.
    • The field demonstrates dynamism and rapid knowledge accumulation.