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Related Experiment Videos

Loss-framed minimal intervention increases mammography use.

Doris A Abood1, David R Black, Daniel C Coster

  • 1Department of Nutrition, Food, and Exercise Sciences, Florida State University, Tallahassee, Florida 32306-1493, USA. dabood@mailer.fsu.edu

Women'S Health Issues : Official Publication of the Jacobs Institute of Women'S Health
|December 6, 2005
PubMed
Summary

A loss-framed message significantly increased mammography use in women aged 50-64. This minimal intervention, emphasizing potential losses, proved effective in promoting breast cancer screening.

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Area of Science:

  • Public Health
  • Health Communication
  • Preventive Medicine

Background:

  • Mammography is the primary tool for early breast cancer detection but suffers from underutilization.
  • A loss-framed communication strategy, highlighting potential negative consequences of inaction, was explored to improve screening rates.

Purpose of the Study:

  • To evaluate the effectiveness of a minimal, loss-framed intervention in increasing mammography utilization among medically uninsured or underinsured women aged 50-64.

Main Methods:

  • A randomized controlled trial was conducted with women inquiring about mammograms at two urban clinics.
  • The experimental group received a telephonic loss-framed message, while the comparison group received standard communication.

Main Results:

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  • The experimental group showed a significantly higher mammography rate (27%) compared to the comparison group (16%).
  • The odds of receiving a mammogram increased by 1.914 times for the experimental group, adjusted for race and symptoms (p = .0063).

Conclusions:

  • A loss-framed, in-reach, minimal intervention is a promising strategy for promoting mammography.
  • This approach can effectively enhance breast cancer screening adherence in at-risk populations.