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Related Experiment Videos

Do approach-avoidance actions create attitudes?

David B Centerbar1, Gerald L Clore

  • 1Department of Psychology, University of Virginia, Charlottesville, 22904-4400, USA. dbc5b@virginia.edu

Psychological Science
|December 24, 2005
PubMed
Summary
This summary is machine-generated.

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Approach-avoidance actions do not solely create attitudes. Instead, affective influences depend on the interaction between actions and pre-existing stimulus valence, shaping situated meaning.

Area of Science:

  • Cognitive Psychology
  • Social Psychology
  • Attitude Formation

Background:

  • Previous research suggested approach-avoidance actions could form rudimentary attitudes.
  • Novel stimuli paired with arm flexion (approach) or extension (avoidance) were thought to create attitudes.

Purpose of the Study:

  • To investigate whether approach-avoidance actions alone are sufficient to create attitudes.
  • To examine the role of stimulus valence in attitude formation through action.

Main Methods:

  • Three experiments were conducted to test the hypothesis.
  • Participants' approach-avoidance actions were paired with stimuli of varying valence.
  • Attitudinal responses and task evaluations were measured.

Main Results:

Related Experiment Videos

  • Approach-avoidance actions alone were insufficient to create attitudes.
  • Affective influences resulted from the interaction between actions and prior stimulus valence.
  • Motivationally compatible actions enhanced positive evaluations, while incompatible actions modulated effects based on valence.

Conclusions:

  • Attitudinal impact of approach-avoidance actions is context-dependent.
  • The situated meaning of actions, influenced by stimulus valence, determines their effect on attitudes.
  • Attitude formation is not solely driven by action but by the interplay of action and stimulus characteristics.