Related Experiment Video
Updated: Aug 14, 2026

Foreign Accent and Forensic Speaker Identification in Voice Lineups: The Influence of Acoustic Features Based on Prosody
Published on: September 27, 2024
Sex differences in Portuguese lonely hearts advertisements
1Faculdade de Psicologia e de Ciências da Educação, Universidade do Porto, Rua do Campo Alegre, 1055, P-4150 Porto, Portugal. fneto@psi.up.pt
Abstract:
Advertisements from "Lonely Hearts" columns in the major daily Portuguese newspaper (Jornal de Notícias) were used to test hypotheses about the mate preferences of men and women. A total of 484 advertisements were coded for demographic descriptors and offers of and appeals for attractiveness, financial security, sincerity, expressiveness, and instrumentality, e.g., intelligence and ambition. Some results supported social exchange and evolutionary predictions: men sought younger women and offered security; women sought older men with status and resources. However, other results challenged such predictions: attractiveness and expressiveness did not differ by sex.
Related Concept Videos
Mate Choice
Sex-linked Disorders
Desirable Characteristics in Others
Factors Influencing Attraction III: Similarity
Natural Selection and Mating Preferences
Females, due to their biological roles in conception, pregnancy, and nursing, inherently...
Socioemotional Experience and Gender Development
