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Updated: Aug 14, 2026

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues
Published on: June 3, 2013
Orientation tuning of human face processing estimated by contrast matching in transparency displays
Paolo Martini1, Elinor McKone, Ken Nakayama
1Department of Psychology, Harvard University, Cambridge, MA 02138, USA. pmartini@wjh.harvard.edu
Abstract:
Upright images of faces appear more salient than faces of other orientations. We exploited this effect in a titration experiment where faces were superimposed in transparency. By manipulating the physical contrast of the component images, we measured the degree of perceptual dominance as function of the orientation of the face in the image plane. From these measurements, we obtain the orientation tuning of face processing, which is well approximated by a Gaussian function with a SD of about 45 deg and mean centered on upright. Faces predominantly lit from above and from below produced very similar results. However, when presented with scrambled faces observers showed no orientation preference. We argue that these results can be explained by the existence of specialized face processing mechanisms with an orientation tuning with a bandwidth of approximately 90 deg, predominantly centered on the upright orientation and easily disrupted by alterations of the normal facial configuration.

