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Reducing automatically activated racial prejudice through implicit evaluative conditioning.

Michael A Olson1, Russell H Fazio

  • 1Department of Psychology, University of Tennessee, Knoxville, 37996, USA. olson@utk.edu

Personality & Social Psychology Bulletin
|March 4, 2006
PubMed
Summary
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This study shows implicit evaluative conditioning can reduce racial prejudice in White individuals quickly. The learned reduction in racial bias persisted for at least two days.

Area of Science:

  • Social Psychology
  • Cognitive Science

Background:

  • Implicit racial prejudice is often automatically activated.
  • Reducing automatically activated racial bias is a significant challenge.

Purpose of the Study:

  • To investigate the effectiveness of implicit evaluative conditioning in reducing automatically activated racial prejudice.
  • To assess the awareness of participants regarding the conditioning procedure.
  • To determine the persistence of prejudice reduction over time.

Main Methods:

  • Utilized an implicit evaluative conditioning procedure with White participants.
  • Employed conditioned stimulus-unconditioned stimulus (CS-US) pairings (Black-good, White-bad).
  • Assessed automatically activated racial attitudes using an evaluative priming measure.

Related Experiment Videos

Main Results:

  • Participants were unaware of the specific CS-US pairings.
  • The conditioning procedure effectively reduced racial prejudice.
  • Prejudice reduction was maintained for at least two days post-conditioning.

Conclusions:

  • Implicit evaluative conditioning offers a brief and efficient method for reducing automatically activated racial prejudice.
  • The observed prejudice reduction demonstrates persistence, suggesting potential for lasting attitudinal change.
  • Findings have implications for interventions targeting automatic racial bias.