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Related Experiment Videos

Predicting negative drinking consequences: examining descriptive norm perception.

Stephen L Benton1, Ronald G Downey, Peggy S Glider

  • 1Department of Counseling and Educational Psychology, Kansas State University, Manhattan, Kansas 66506-5312, USA. leroy@ksu.edu

Journal of Studies on Alcohol
|April 13, 2006
PubMed
Summary
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College student drinking consequences are linked to gender and alcohol use, but not descriptive norm perception. Understanding these factors is key for targeted interventions to reduce negative drinking outcomes.

Area of Science:

  • Psychology
  • Public Health
  • Sociology

Background:

  • Negative drinking consequences are a significant concern among college students.
  • Previous research suggests gender and alcohol consumption influence these consequences.
  • The role of descriptive norm perception in this context requires further clarification.

Purpose of the Study:

  • To determine if descriptive norm perception explains additional variance in college student negative drinking consequences.
  • To assess the predictive power of descriptive norms beyond student gender and self-reported alcohol use.

Main Methods:

  • Utilized a large-scale study with a derivation (N=7565) and replication (N=8924) sample of undergraduate students.
  • Employed hierarchical regression analyses to examine relationships between variables.

Related Experiment Videos

  • Administered the Campus Alcohol Survey in classroom settings.

    • Main Results:

    • Student gender and average alcohol consumption when partying significantly predicted negative drinking consequences.
    • Men reported more consequences than women; higher alcohol intake correlated with more consequences.
    • Descriptive norm perception did not explain any additional variance in negative drinking consequences.

    Conclusions:

    • Descriptive norm perception does not significantly contribute to explaining negative drinking consequences in college students, beyond gender and alcohol use.
    • Findings suggest focusing on gender and consumption levels for interventions aimed at reducing alcohol-related harm.