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Developing and sustaining a web-based library newsletter
Anthony J Frisby1, Daniel G Kipnis, Elizabeth G Mikita
1Scott Memorial Library, Thomas Jefferson University, 1020 Walnut St., Philadelphia, PA 19107, USA. Tony.Frisby@jefferson.edu
Medical Reference Services Quarterly
|April 26, 2006
Summary
Scott Library
Area of Science:
- Library and Information Science
- Digital Communication
- Publishing Studies
Background:
- Traditional library newsletters faced challenges in engagement and reach.
- The advent of the internet presented new opportunities for communication.
- Scott Library sought to modernize its newsletter through web integration.
Purpose of the Study:
- To evaluate the evolution of the JEFFLINE Forum, a web-based library newsletter.
- To identify successful strategies for developing and sustaining a library newsletter.
- To inform future improvements and ensure the longevity of the JEFFLINE Forum.
Main Methods:
- Retrospective analysis of the JEFFLINE Forum's development over five years.
- Examination of challenges encountered in online newsletter creation.
- Identification of effective strategies through reflection and review.
Main Results:
- The JEFFLINE Forum successfully adapted traditional newsletter formats for the web.
- Key strategies for engagement and sustainability were identified.
- Lessons learned provided insights into overcoming common newsletter challenges.
Conclusions:
- The JEFFLINE Forum's five-year review offers valuable insights for library communication.
- Sustained evolution and strategic adaptation are crucial for digital library newsletters.
- The study aims to enhance the JEFFLINE Forum and support other library newsletters.
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