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Buying books online: a replication.

Bijou Yang1, David Lester

  • 1Department of Economics and International Business, Bennett S. LeBow College of Business, Drexel University, Philadelphia, PA 19104-2875, USA.

Perceptual and Motor Skills
|May 5, 2006
PubMed
Summary
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Computer and internet skills were found to predict online book purchasing behaviors among 137 college students in this replication study. These digital competencies appear crucial for e-commerce engagement in higher education.

Area of Science:

  • Educational Technology
  • Consumer Behavior
  • Digital Literacy

Background:

  • The increasing prevalence of e-commerce necessitates understanding student purchasing behaviors.
  • Digital literacy is a key factor influencing online activities among college students.

Purpose of the Study:

  • To replicate previous findings on factors predicting online book purchasing.
  • To examine the relationship between computer/Internet skills and online book purchasing in a state college student population.

Main Methods:

  • A replication study was conducted with 137 state college students.
  • Data was collected to assess computer/Internet skills and online book purchasing habits.

Main Results:

  • Computer and Internet skills significantly predicted the purchasing of books online.

Related Experiment Videos

  • A positive correlation was observed between digital proficiency and online book acquisition.

    • Conclusions:

    • Digital skills are essential for state college students engaging in online book purchases.
    • Educational institutions should consider the role of digital literacy in student e-commerce activities.