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Embracing diversity in user needs for affective design.

Halimahtun M Khalid1

  • 1Damai Sciences Sdn Bhd, Jalan Stesen Sentral 5, 50470 Kuala Lumpur, Malaysia.

Applied Ergonomics
|June 13, 2006
PubMed
Summary

Understanding user emotions is key to successful product design. This research introduces Hedonomics, a new field focused on how affect and cognition influence user needs and product value.

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Area of Science:

  • Human-Computer Interaction
  • Cognitive Science
  • Design Research

Background:

  • Understanding diverse user needs is crucial for effective product development and affective design.
  • Predicting user behavior and desires presents a significant challenge in product design.
  • Affective needs and user emotions offer a pathway to designing successful products.

Purpose of the Study:

  • To explore the link between affect (emotions) and cognition (thinking) in user needs.
  • To introduce a new research field, Hedonomics, focused on emotions in product design.
  • To highlight the role of emotions in enhancing product value.

Main Methods:

  • Reviewing theories on affect and cognition.
  • Presenting a framework integrating user, task, product, and environmental characteristics.
  • Discussing the challenges in measuring affect for human factors and design.

Main Results:

  • Emotions significantly influence user needs and product perception.
  • A framework for understanding affective design considerations is proposed.
  • The field of Hedonomics is established as a new area of study.

Conclusions:

  • Hedonomics offers a novel approach to product development by focusing on emotional engagement.
  • Valid and reliable measurement of affect is critical for advancing human factors and design.
  • Integrating affective considerations can lead to more valuable and successful products.

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