Persuasive email messages for patient communication

Area of Science:

• Health Communication
• Behavioral Science
• Health Informatics

Background:

• Improving patient health decisions can reduce healthcare costs.
• Email is a widely accessible communication channel for patient interventions.
• Limited understanding exists on how email content influences health choices.

Purpose of the Study:

• To propose a model for understanding patient processing of persuasive email messages.
• To identify factors influencing health-related decisions made via email.

Main Methods:

• Developing a theoretical model for persuasive message processing.
• Analyzing potential patient responses to email interventions.

Main Results:

• The proposed model offers a framework to study email's impact on health decisions.
• Identifies key elements for designing effective patient-directed health emails.

Conclusions:

• Email interventions hold potential for improving patient decision-making.
• Further research is needed to validate the proposed model and optimize email strategies.