Related Experiment Video

Updated: Jul 10, 2026

Studying Food Reward and Motivation in Humans
12:09

Studying Food Reward and Motivation in Humans

Published on: March 19, 2014

An evolutionary theory of human motivation

Larry C Bernard1, Michael Mills, Leland Swenson

  • 1Department of Psychology, Loyola Marymount University, 1 LMU Drive, Los Angeles, CA 90045, USA. lbernard@lmu.edu

Genetic, Social, and General Psychology Monographs
|June 20, 2006
PubMed

More Related Videos

Measuring and Altering Mating Drive in Male Drosophila melanogaster07:02

Measuring and Altering Mating Drive in Male Drosophila melanogaster

Published on: February 15, 2017

Task Interruption and Resumption Paradigm for Testing the Activation and Pursuit of an Abstract Thinking Goal06:45

Task Interruption and Resumption Paradigm for Testing the Activation and Pursuit of an Abstract Thinking Goal

Published on: April 18, 2017

Related Concept Videos

Evolutionary Psychology01:20

Evolutionary Psychology

Evolutionary psychology explores the origins of human behavior and mental processes by framing them within the context of natural selection, a theory famously propounded by Charles Darwin. This field asserts that many behaviors common across human societies — ranging from instinctive fear reactions to complex social interactions — arose as evolutionary adaptations. These adaptations enhanced the survival and reproductive success of our ancestors, thereby becoming embedded in the human psyche...
Criticisms of the Evolutionary Perspective01:23

Criticisms of the Evolutionary Perspective

In a study where individuals posing as strangers offered compliments and proposed casual sex to students, the responses differed significantly based on gender. Not a single woman accepted the proposal, while 70% of the men agreed. This outcome provides a useful scenario to explore through the lens of evolutionary psychology and social learning theory, highlighting the diverse perspectives on human sexual behaviors.
Evolutionary psychology provides one explanation for these findings, suggesting...
Instinct Theory01:29

Instinct Theory

Instinct theory proposes that innate biological instincts, like animal behavioral patterns, primarily drive human behavior. These instincts are inborn, not learned, and are fundamental to decision-making and action. Just as animals rely on instincts for critical survival functions such as migration, nest building, and defense, humans are also believed to exhibit behaviors rooted in evolutionary needs. For example, the instinct to reproduce motivates sexual behavior, while territorial instincts...
Drive-Reduction Theory: Push Theory of Motivation01:27

Drive-Reduction Theory: Push Theory of Motivation

Clark Hull's drive-reduction theory, introduced in the 1940s and 1950s and often termed the "push theory" of motivation, provides a framework for understanding how biological and learned drives influence behavior. Hull suggested that motivation originates from the need to alleviate physiological tension caused by unmet biological necessities. The theory proposes that when a basic need, such as hunger or sleep, goes unfulfilled, it creates an internal imbalance. This imbalance, or drive, pushes...
Incentive Theory: Pull Theory of Motivation01:18

Incentive Theory: Pull Theory of Motivation

Incentive theory, or the "pull theory" of motivation, suggests that external rewards primarily drive behavior. Individuals are motivated to engage in activities when they anticipate a desirable outcome. This is why people often work hard for promotions or study intensively to achieve high grades. These incentives can be tangible, physical rewards such as money or promotions, or intangible, non-physical rewards like praise and social recognition.
The theory differentiates between intrinsic and...
Maslow's Need Hierarchy Theory01:27

Maslow's Need Hierarchy Theory

Abraham Maslow's theory of motivation, introduced in 1943, is widely known as the "Hierarchy of Needs." This theory posits that human needs are arranged in a hierarchical structure, starting with basic survival needs and progressing toward more complex psychological and self-fulfillment desires. The hierarchy is typically a pyramid, and the lower needs must be satisfied to reach the next level.
At the pyramid's base are physiological needs, including food, water, and shelter — essentials for...