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Mode choice model for vulnerable motorcyclists in Malaysia
A K Ibrahim Sheikh1, R S Radin Umar, M Habshah
1Road Safety Research Center, Faculty of Engineering Universiti Putra Malaysia, Selangor, Malaysia.
Traffic Injury Prevention
|July 21, 2006
Summary
Reducing bus travel time is key to encouraging motorcyclists to switch to safer public transport. This shift can significantly decrease motorcycle-related fatalities and injuries in developing nations.
Area of Science:
- Transportation Safety
- Urban Mobility Studies
- Behavioral Economics
Background:
- Motorcycle usage has surged in developing countries, leading to a rise in rider fatalities and injuries.
- Strategic interventions are needed to mitigate these risks, including shifting riders to safer transportation modes.
Purpose of the Study:
- To investigate the distinct characteristics of bus and motorcycle users.
- To identify factors influencing transport mode selection.
- To estimate the likelihood of motorcyclists transitioning to bus travel.
Main Methods:
- A survey of 535 bus and motorcycle users was conducted across seven districts in Selangor, Malaysia.
- A binary logit model was employed to analyze mode choice between bus and motorcycle.
Main Results:
- Travel time, travel cost, gender, age, and income significantly influence mode choice.
- The study assessed the probability of motorcyclists switching to public transport under scenarios of reduced bus travel time and cost.
Conclusions:
- Decreasing bus travel time is the most critical factor for attracting motorcyclists to public transport.
- This finding offers a strategic direction for reducing motorcycle-related risks.
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