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Related Experiment Videos

Internet identification and future internet use.

Richard Joiner1, Jeff Gavin, Mark Brosnan

  • 1Department of Psychology, University of Bath, Bath, United Kingdom. R.Joiner@Bath.ac.uk

Cyberpsychology & Behavior : the Impact of the Internet, Multimedia and Virtual Reality on Behavior and Society
|August 12, 2006
PubMed
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Internet identification is stable and predicts future Internet use. This study shows a strong link between how strongly students identify with the Internet and their future online activities.

Area of Science:

  • Psychology
  • Internet Studies
  • Human-Computer Interaction

Background:

  • Understanding the psychological factors influencing technology adoption is crucial.
  • Internet identification, a measure of self-concept tied to Internet engagement, is increasingly relevant.

Purpose of the Study:

  • To investigate the temporal stability of Internet identification.
  • To examine the predictive relationship between Internet identification and future Internet use.

Main Methods:

  • Longitudinal study design with 216 UK undergraduate students.
  • Data collected via questionnaires at the start and end of an academic year.
  • Assessed Internet use (general and educational) and Internet identification.

Main Results:

Related Experiment Videos

  • Internet identification demonstrated temporal stability over the academic year.
  • Higher initial Internet identification positively predicted later general Internet use.
  • Higher initial Internet identification positively predicted later educational Internet use.

Conclusions:

  • Internet identification is a stable psychological construct.
  • Internet identification is a significant predictor of future Internet engagement, including educational purposes.