At the boundaries of automaticity: negation as reflective operation

The present research investigated whether automatic social-cognitive skills are based on the same representations and processes as their controlled counterparts. Using the cognitive task of negating valence, the authors demonstrate that enhanced practice in negating the valence of a stimulus can lead to changes in the underlying associative representation. However, procedural, rule-based components of negations were generally unaffected by practice (Experiments 1-3). Moreover, negations of evaluative stimuli did not influence automatic evaluative responses to these stimuli, unless the negation was included in the associative representation of a stimulus (Experiments 4-6). These results suggest that some practice-related skill improvements are limited to conditions in which a general procedure can be substituted by the retrieval of results of previous applications from associative memory. Implications for research on automaticity and social cognition are discussed.