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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

[Differences and similarities of industrial and institutional promotions]

Joël Ménard1, Véronique Daurat

  • 1Faculté de Médecine René Descartes, SPIM, 15, rue de l'Ecole de Médecine, 75270 Paris Cedex 06, France. Joel.menard@spim.jussieu.fr

Medecine Sciences : M/S
|October 10, 2006
PubMed

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