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Area of Science:

  • Social Sciences
  • Communication Studies
  • Internet Research

Background:

  • Online data collection methods are evolving.
  • One-on-one interviews are underutilized online.
  • Instant messaging (IM) is a prevalent internet service.

Purpose of the Study:

  • To assess the feasibility of using instant messaging (IM) for scientific one-on-one interviews.
  • To evaluate data quality and response rates in IM interviews.
  • To explore the utility of IM address books for sampling and data validation.

Main Methods:

  • Conducted a WWW survey and actual IM interviews.
  • Included experimental manipulation of participation requests.
  • Validated respondent data using IM address books and self-reports.

Main Results:

  • The risk of false data in IM interviews is minimal.
  • Data quality, contact, response, and retention rates were satisfactory.
  • Response rates were significantly influenced by the content of the participation request.

Conclusions:

  • Instant messaging (IM) is a feasible and effective method for online scientific interviews.
  • IM interviews provide reliable data comparable to traditional methods.
  • Recommendations are provided for optimizing IM interview methodology.