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Pharmacy layout: What are consumers' perceptions?.

Dennis Emmett1, David P Paul, Ashish Chandra

  • 1Marshall University Graduate College, South Charleston, WV 25303-1600, USA. demmett@marshall.edu

Journal of Hospital Marketing & Public Relations
|October 26, 2006
PubMed
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The physical layout and environment of a retail pharmacy significantly impact customer perception and sales. Safety and security are key considerations influencing these perceptions, varying across pharmacy types.

Area of Science:

  • Pharmacy Management
  • Retail Operations
  • Consumer Behavior

Background:

  • The physical environment of retail pharmacies influences customer perceptions.
  • Pharmacies have unique safety and security concerns compared to general retailers.
  • Customer perceptions directly affect sales potential.

Purpose of the Study:

  • To analyze how the physical layout and environment of retail pharmacies shape customer perceptions.
  • To explore the impact of safety and security considerations on pharmacy environments.
  • To compare these influences across chain, independent, and hospital pharmacies.

Main Methods:

  • Qualitative analysis of physical and professional environments.
  • Examination of customer perception drivers.

Related Experiment Videos

  • Comparative study across different pharmacy ownership models.

    • Main Results:

    • Physical layout and environmental factors significantly alter customer perceptions.
    • Safety and security measures are critical elements influencing customer trust and satisfaction.
    • Distinct differences in environmental influences exist between chain, independent, and hospital pharmacies.

    Conclusions:

    • Optimizing the physical and professional environment is crucial for enhancing customer perception and sales in retail pharmacies.
    • Addressing safety and security concerns is paramount for building customer confidence.
    • Tailoring environmental strategies to specific pharmacy types (chain, independent, hospital) can maximize positive customer impact.