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Related Concept Videos

Stereotype Content Model02:16

Stereotype Content Model

The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence categorization, a person will feel...
Stereotypes, Prejudice, and Discrimination02:55

Stereotypes, Prejudice, and Discrimination

Humans are very diverse and although we share many similarities, we also have many differences. The social groups we belong to help form our identities (Tajfel, 1974). These differences may be difficult for some people to reconcile, which may lead to prejudice toward people who are different. Prejudice is a negative attitude and feeling toward an individual based solely on one’s membership in a particular social group (Allport, 1954; Brown, 2010). Prejudice is common against people who are...
Stereotype Threat and Self-fulfilling Prophecies02:09

Stereotype Threat and Self-fulfilling Prophecies

When we hold a stereotype about a person, we have expectations that he or she will fulfill that stereotype. A self-fulfilling prophecy is an expectation held by a person that alters his or her behavior in a way that tends to make it true. When we hold stereotypes about a person, we tend to treat the person according to our expectations. This treatment can influence the person to act according to our stereotypic expectations, thus confirming our stereotypic beliefs. Research by Rosenthal and...
The Representativeness Heuristic02:13

The Representativeness Heuristic

The representative heuristic describes a biased way of thinking, in which you unintentionally stereotype someone or something. For example, you may assume that your professors spend their free time reading books and engaging in intellectual conversation, because the idea of them spending their time playing volleyball or visiting an amusement park does not fit in with your stereotypes of professors.
Schemas01:42

Schemas

A schema is a mental construct consisting of a cluster or collection of related concepts (Bartlett, 1932). There are many different types of schemata, and they all have one thing in common: schemata are a method of organizing information that allows the brain to work more efficiently. When a schema is activated, the brain makes immediate assumptions about the person or object being observed.
Implicit Personality Theories01:23

Implicit Personality Theories

Implicit personality theory explains how individuals make assumptions about the relationships between personality traits, behaviors, and character types. When people learn that someone possesses a particular trait, they tend to infer the presence of other related characteristics, forming a cohesive impression. This cognitive shortcut plays a crucial role in social interactions and interpersonal judgments.Central Traits and Their InfluenceSolomon Asch's seminal 1946 study highlighted the power...

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Related Experiment Video

Updated: Jul 18, 2026

Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues
07:34

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Category and stereotype activation revisited.

Nazar Akrami1, Bo Ekehammar, Tadesse Araya

  • 1Uppsala University, Uppsala, Sweden. Nazar.Akrami@psyk.uu.se

Scandinavian Journal of Psychology
|November 17, 2006
PubMed
Summary

Explicit prejudice did not influence automatic stereotyping or implicit prejudice in studies on immigrants in Sweden. Findings challenge previous research on prejudice and stereotype activation.

Area of Science:

  • Social Psychology
  • Cognitive Science

Background:

  • Previous research suggests explicit prejudice influences automatic stereotyping and implicit prejudice.
  • The relationship between explicit prejudice, automatic stereotyping, and implicit prejudice requires further investigation, particularly concerning category versus stereotype priming.

Purpose of the Study:

  • To investigate the relationship between explicit prejudice, automatic stereotyping, and implicit prejudice.
  • To examine how category priming and stereotype priming affect individuals with varying levels of explicit prejudice.
  • To explore whether explicit prejudice moderates implicit prejudice when primed with social categories.

Main Methods:

  • Three studies were conducted with varying sample sizes (N=230, N=88, N=62).
  • Methods included surveys on explicit prejudice, knowledge of cultural stereotypes, and association tasks.

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  • Experimental designs employed category and stereotype word priming, as well as facial photograph priming (Swedes and immigrants).

    • Main Results:

    • Explicit prejudice was not related to knowledge of cultural stereotypes of immigrants.
    • Contrary to prior findings, explicit prejudice did not affect automatic stereotyping or implicit prejudice in either category or stereotype priming conditions.
    • Implicit prejudice was not moderated by explicit prejudice when using facial photographs as category primes.

    Conclusions:

    • The findings suggest that explicit prejudice may not directly influence automatic stereotyping and implicit prejudice as previously thought.
    • Distinctions between category and stereotype priming, and the associative strength between social categories and stereotypes, are crucial for understanding these effects.
    • Further research is needed to fully elucidate the complex interplay between explicit bias, automatic processes, and implicit prejudice.