Randomized trials on consider this, a tailored, internet-delivered smoking prevention program for adolescents
David B Buller1, Ron Borland, W Gill Woodall
1The Cancer Council Victoria, Carlton South,Victoria, Australia. dbuller@kleinbuendel.com
Summary
An internet-based smoking prevention program showed small benefits for children. While Australian students had reduced smoking, improved implementation is needed for practical significance in online health interventions.
Area of Science:
- Public Health
- Health Communication
- Adolescent Health
Background:
- Internet-based interventions offer a scalable approach for youth health promotion.
- Smoking prevention programs for children face challenges in engagement and effectiveness.
- The 'Consider This' program aimed to leverage the internet for smoking prevention.
Purpose of the Study:
- To evaluate the effectiveness of the internet-based 'Consider This' program in reducing smoking prevalence and expectations among school children.
- To examine the mediating role of subjective norms in the program's impact.
- To explore the relationship between program exposure and smoking outcomes.
Main Methods:
- Group-randomized pretest-posttest controlled trials were conducted in Australian and US schools (Grades 6-9).
- Data collected from 2,077 Australian children and 1,234 US children.
- Statistical analyses examined smoking prevalence, expectations, subjective norms, and program exposure.
Main Results:
- Australian children reported reduced 30-day smoking prevalence, mediated by decreased subjective norms.
- A dose-response relationship was observed between program use and reduced smoking.
- US children reported lower future smoking expectations, but no significant change in prevalence.
- Program exposure was generally low across many classes.
Conclusions:
- The internet-based 'Consider This' program demonstrated modest benefits in smoking prevention, particularly in Australia.
- Implementation fidelity and engagement are critical for maximizing the impact of online health interventions.
- Further research is needed to optimize internet-based program delivery for practical significance in adolescent smoking prevention.
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