Related Experiment Video

Updated: Jul 18, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Smoking cessation 2: behavioral treatments

Jennifer Irvin Vidrine1, Ludmila Cofta-Woerpel, Patricia Daza

  • 1University of Texas, M. D. Anderson Cancer Center Houston, 77030-4009, USA. jirvinvidrine@mdanderson.org

Behavioral Medicine (Washington, D.C.)
|November 24, 2006
PubMed

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