Related Experiment Video

Updated: Jul 18, 2026

A Prediction Error-driven Retrieval Procedure for Destabilizing and Rewriting Maladaptive Reward Memories in Hazardous Drinkers
08:05

A Prediction Error-driven Retrieval Procedure for Destabilizing and Rewriting Maladaptive Reward Memories in Hazardous Drinkers

Published on: January 5, 2018

Effective message design targeting college students for the prevention of binge-drinking: basing design on rebellious

Moon J Lee1, Shannon L Bichard

  • 1Edward R. Murrow School of Communication, Washington State University, Pullman 99164, USA. moonlee@wsu.edu

Health Communication
|December 2, 2006
PubMed

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