Antiaging - a scientific topic or just a social trend?

The number of nonsurgical anti-aging procedures have increased in recent years. Reasons for this trend are various: The World Wide Web distributes an immense amount of information throughout the world within seconds, which in turn generates a great demand on information. Active and aggressive medias, which were almost absent 50 years ago, have made our society ambitious; the perception of which is attractive, desirable, and sexy gets globalized. In addition, our lifestyle has changed with the fast-growing offer of leisure activities. Wrinkles, fat deposits, and sun-damaged skin do not fit into our neat society. The increasing demand for aesthetic treatments has prompted many physicians without any knowledge in aesthetic medicine to offer various nonsurgical aesthetic treatments with the danger that aesthetic dermatology stands to lose its scientific relevance. Evidence-based medicine should be applied not only in medical procedures but also in aesthetic dermatology.