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Celebrity-based medicine.

Edzard Ernst1, Max H Pittler

  • 1Complementary Medicine, Peninsula Medical School, Universities of Exeter and Plymouth, Exeter, UK. Edzard.Ernst@pms.ac.uk

The Medical Journal of Australia
|December 22, 2006
PubMed
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Celebrities frequently use complementary and alternative medicine (CAM). This study identified popular CAM treatments like homeopathy and acupuncture, highlighting celebrity influence on patient choices.

Area of Science:

  • Integrative Medicine
  • Public Health

Background:

  • Complementary and alternative medicine (CAM) use is prevalent among the public.
  • Celebrity endorsements can significantly influence public health choices and treatment preferences.

Purpose of the Study:

  • To document contemporary celebrity engagement with complementary and alternative medicine (CAM).
  • To assist healthcare providers in anticipating CAM treatments patients may be using.

Main Methods:

  • A review of articles published in 2005 and 2006 was conducted.
  • The study focused on reports detailing celebrity utilization of CAM therapies.

Main Results:

  • Thirty-eight celebrities were identified as using diverse CAM interventions.

Related Experiment Videos

  • Homeopathy, acupuncture, and Ayurveda emerged as the most frequently reported CAM modalities.

    • Conclusions:

    • Consumer decisions to use CAM may be influenced by various factors.
    • Emulating admired public figures is a potential driver for CAM adoption.