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Updated: Jul 16, 2026

Studying Food Reward and Motivation in Humans
Published on: March 19, 2014
Reward modulation of prefrontal and visual association cortex during an incentive working memory task
Daniel C Krawczyk1, Adam Gazzaley, Mark D'Esposito
1Helen Wills Neuroscience Institute and Department of Psychology, University of California, Berkeley, USA. daniel.krawczyk@utdallas.edu
Reward motivation enhances cognitive performance by improving working memory (WM). This study shows that higher rewards amplify neural mechanisms for focusing on relevant information and ignoring distractions in the brain.
Area of Science:
- Neuroscience
- Cognitive Psychology
- Neuroimaging
Background:
- Working memory (WM) performance is influenced by motivation, but neural mechanisms remain unclear.
- Top-down control is crucial for WM, involving enhancement of relevant and suppression of irrelevant stimuli.
- Previous fMRI studies identified visual association cortex activity correlating with attentional focus.
Purpose of the Study:
- To investigate the neural mechanisms by which reward motivation influences visual working memory (WM).
- To determine if reward levels modulate the enhancement and suppression of stimuli during WM encoding.
- To examine the role of prefrontal cortex and visual association areas in reward-modulated WM.
Main Methods:
- Functional magnetic resonance imaging (fMRI) was used to monitor brain activity.
- Participants performed a delayed-recognition task assessing visual WM performance.
- Brain activity was analyzed for differences related to reward levels during stimulus encoding.
Main Results:
- Increased reward levels amplified neural enhancement and suppression effects in visual association cortex.
- Scene-selective and face-selective regions showed modulated activity with higher rewards.
- Prefrontal cortex exhibited enhanced activity during high-reward trials, suggesting top-down signaling.
Conclusions:
- Reward motivation significantly impacts WM performance by modulating neural activity.
- Top-down signaling from frontal regions enhances relevant stimuli and suppresses irrelevant ones in visual cortex.
- These findings elucidate the neural basis of how motivation drives cognitive control in WM.
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