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Attitudes toward online shopping: a follow-up study
1Department of Economics and International Business, Drexel University, Philadelphia, PA 19104, USA.
Perceptual and Motor Skills
|March 1, 2007
Summary
Student online shopping increased significantly between 2001 and 2005. During this period, their attitudes toward e-commerce also showed marked improvement, indicating growing acceptance and engagement with digital retail platforms.
Area of Science:
- Consumer Behavior
- E-commerce Trends
- Digital Marketing
Background:
- The early 2000s marked a nascent period for widespread e-commerce adoption.
- Understanding evolving consumer demographics, such as students, is crucial for tracking digital market penetration.
Purpose of the Study:
- To analyze changes in student online purchasing behavior from 2001 to 2005.
- To assess the shift in student attitudes towards online shopping during the specified timeframe.
Main Methods:
- Longitudinal analysis of student purchasing data (2001-2005).
- Surveys or questionnaires assessing student perceptions of online retail.
Main Results:
- A quantifiable increase in the diversity of products purchased online by students.
- A statistically significant positive trend in student attitudes favoring online shopping.
Conclusions:
- Students increasingly embraced online shopping as a viable and preferred purchasing method.
- The period 2001-2005 was pivotal in shaping positive student sentiment towards e-commerce.
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