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Related Concept Videos

Primary and Secondary Reinforcers01:23

Primary and Secondary Reinforcers

In psychology, reinforcement is a key concept in behavior modification. B.F. Skinner demonstrated this with his experiments involving rats in what is known as a Skinner box. The rats learned to press a lever to receive food, a primary reinforcer that fulfilled their innate need for nourishment.
Effective reinforcers for humans vary depending on the individual and the context. Primary reinforcers, such as food, water, sleep, shelter, and pleasure, have inherent value and satisfy basic biological...
Reinforcement01:23

Reinforcement

Positive and negative reinforcement are key concepts in operant conditioning, a learning process where the consequences of a behavior affect the likelihood of that behavior being repeated.
Positive reinforcement occurs when a behavior is followed by the presentation of a rewarding stimulus, increasing the frequency of that behavior. For example:
Reinforcement Schedules01:24

Reinforcement Schedules

Positive reinforcement is a powerful method for teaching new behaviors to both animals and humans. B.F. Skinner demonstrated this with his experiments using rats in a Skinner box. When a rat pressed a lever, it received a food pellet. This immediate reward encouraged the rat to repeat the behavior. This method, where a reward follows every instance of the behavior, is known as continuous reinforcement. It is highly effective for establishing new behaviors quickly.
Once a behavior is learned,...
Timing and Consequences on Behavior01:08

Timing and Consequences on Behavior

In operant conditioning, the timing of reinforcement is crucial. For animals like rats and cats, immediate reinforcement (within a few seconds) is much more effective than delayed reinforcement. For example, a food reward for a rat needs to follow within 30 seconds of pressing a bar to be effective. 
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant factor...
Incentive Theory: Pull Theory of Motivation01:18

Incentive Theory: Pull Theory of Motivation

Incentive theory, or the "pull theory" of motivation, suggests that external rewards primarily drive behavior. Individuals are motivated to engage in activities when they anticipate a desirable outcome. This is why people often work hard for promotions or study intensively to achieve high grades. These incentives can be tangible, physical rewards such as money or promotions, or intangible, non-physical rewards like praise and social recognition.
The theory differentiates between intrinsic and...
Operant Conditioning01:21

Operant Conditioning

Operant conditioning, a key concept in behavioral psychology, involves using reinforcement and punishment to alter the likelihood of a behavior being repeated. B.F. introduced this type of conditioning. Skinner focused on voluntary behaviors and the consequences that follow them, influencing whether these behaviors will be strengthened or diminished.
Reinforcement in operant conditioning can be positive or negative, both of which serve to increase the likelihood of a behavior. Positive...

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Related Experiment Video

Updated: Jul 16, 2026

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making
11:51

Combining Behavioral Endocrinology and Experimental Economics: Testosterone and Social Decision Making

Published on: March 2, 2011

How reinforcer type affects choice in economic games.

Edmund Fantino1, Santino Gaitan, Art Kennelly

  • 1Department of Psychology, University of California, San Diego, La Jolla, CA 92093-0109, USA. efantino@ucsd.edu

Behavioural Processes
|March 14, 2007
PubMed
Summary

Experiments using economic games show that hypothetical rewards differ from real money. However, time off from tedious tasks can be as effective as monetary rewards, offering a cost-effective research method.

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Area of Science:

  • Behavioral Economics
  • Decision-Making Science
  • Experimental Psychology

Background:

  • Behavioral economists advocate for real money in economic games for generalizable results.
  • Behavior analysts have reported comparable outcomes with hypothetical and real rewards.
  • This study reviews existing literature and presents new experimental data on reward types.

Purpose of the Study:

  • To compare the impact of real versus hypothetical monetary rewards on decision-making in economic games.
  • To investigate alternative reinforcers, such as time off from a tedious task, in experimental settings.
  • To assess the methodological implications for conducting economic game research without financial expenditure.

Main Methods:

  • Review of studies comparing hypothetical and real monetary rewards.
  • Experiment 1: Utilized the Sharing Game with real and hypothetical rewards.
  • Experiment 2: Employed the Ultimatum and Dictator Games, comparing real rewards with time off from a tedious task.

Main Results:

  • Subjects' choices significantly differed based on whether rewards were real or hypothetical in the Sharing Game.
  • Sharp differences were observed between real and hypothetical rewards in the Ultimatum and Dictator Games.
  • Time off from a tedious task proved to be a potent reinforcer, comparable to monetary rewards.

Conclusions:

  • Hypothetical rewards do not consistently yield the same results as real monetary rewards in economic games.
  • Time off from a tedious task is a viable and powerful alternative reinforcer in experimental research.
  • Economic game research can be conducted meaningfully without financial costs by utilizing non-monetary rewards like task-related time off.