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Can the theory of planned behaviour predict maintenance of a frequently repeated behaviour?

A Shankar1, M Conner, H J Bodansky

  • 1Department of Primary Care and General Practice, University of Birmingham, Edgbaston, Birmingham. a.shankar@bham.ac.uk

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Behaviorism

The field of behaviorism was pioneered by figures such as Ivan Pavlov, John B. Watson, and B.F. Skinner fundamentally shifted the focus of psychology to the observable and controllable aspects of human and animal behavior. This shift marked a critical evolution in the discipline, emphasizing scientific rigor and experimental methodology.
The core premise of behaviorism is its focus on observable behavior rather than internal thoughts or feelings. This approach argues that true scientific...
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Models of Health Promotion and Illness Prevention I

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B.F. Skinner, a prominent figure in behavioral psychology, introduced operant conditioning by emphasizing the role of consequences in shaping behavior. This theory builds upon the law of effect proposed by Edward Thorndike, which posits that behaviors followed by satisfying outcomes are likely to be repeated. In contrast, those followed by unsatisfying outcomes are less likely to recur.
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