Related Experiment Video

Updated: Jul 15, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

The perception of risk and risk taking behavior: implications for incident prevention strategies

Colin Powell1

  • 1From the School of Applied Sciences, University of Wales Institute, Cardiff, Wales, UK. cpowell@uwic.ac.uk

Wilderness & Environmental Medicine
|April 24, 2007
PubMed

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