A quiz on "the ethics of accepting gifts from industry"

(1) Cash payments should not be accepted from any health-related industry, which might create a conflict of interest, unless it is payment for legitimate research purposes, and the cash is not for purposes of marketing. (2) Marketing gifts, which benefit the patient, are acceptable as long as they are not of substantial value...like equal or less than $100. (3) Conferences (including a "mo dest" meal) sponsored by industry are acceptable when they serve a genuine educational function, and promote objective and scientific activity. (4) Professional people should understand and appreciate the marketing forces, which are endeavoring to influence our behavior. To interact with marketing people is appropriate, not unethical. However we must not be influenced in any way that would disadvantage our patients.