Is masked neighbor priming inhibitory? Evidence using the incremental priming technique

To investigate neighbor effects in visual word recognition, the masked priming technique holds considerable advantages over unprimed methods, because a target word is used as its own control. However, inhibitory neighbor effects obtained with masked priming are still open for different interpretations, because the primes differ across conditions. Given this theoretical problem, it is useful to investigate neighbor priming effects using a prime as its own control. This option is available in the incremental priming technique (Jacobs, Grainger, & Ferrand, 1995), in which a within-condition baseline is created by comparing the response times (RTs) to a target when it is primed at different prime durations. In this study, we examined masked neighbor priming using this technique. Both the traditional and the within-condition baseline indicated that masked neighbor word priming is inhibitory in nature. The results are discussed in terms of current theories of visual word recognition.