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Passion and dependency in online shopping activities
Chih-Chien Wang1, Hui-Wen Yang
1Graduate Institute of Information Management, National Taipei University, Taipei City 11699, Taiwan, R.O.C.
Summary
Harmonious passion (HP) and obsessive passion (OP) can both lead to online shopping dependency. Obsessive passion (OP) results in greater dependency, with HP potentially being a prerequisite for OP.
Area of Science:
- Psychology
- Behavioral Science
- Consumer Behavior
Background:
- Online shopping has become a prevalent activity globally.
- Understanding the psychological drivers of online shopping dependency is crucial.
- Passion, both harmonious and obsessive, may influence compulsive behaviors.
Purpose of the Study:
- To investigate the relationship between harmonious passion (HP) and obsessive passion (OP) and online shopping dependency.
- To determine which type of passion has a stronger influence on dependency.
- To explore the potential sequential nature of HP and OP in the context of online shopping.
Main Methods:
- The study likely employed survey-based methods to assess levels of HP, OP, and online shopping dependency.
- Statistical analyses were used to examine the correlations and predictive power of passion types on dependency.
Main Results:
- Both harmonious passion (HP) and obsessive passion (OP) were found to be significant predictors of online shopping dependency.
- Online shoppers exhibiting obsessive passion (OP) demonstrated higher levels of dependency.
- A potential sequence was identified where harmonious passion (HP) may precede or be a necessary component of obsessive passion (OP).
Conclusions:
- Passion for online shopping, particularly obsessive passion, can foster dependency.
- Interventions aimed at reducing online shopping dependency may need to address the underlying passion constructs.
- Further research could explore the intensity and progression of passion in addictive online behaviors.
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