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Positive implicit attitudes toward odor words.

Patricia J Bulsing1, Monique A M Smeets, Marcel A van den Hout

  • 1Department of Clinical and Health Psychology, Utrecht University, PO Box 80.140, 3508 TC Utrecht, the Netherlands. p.bulsing@uu.nl

Chemical Senses
|May 10, 2007
PubMed
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This study reveals that people hold positive implicit attitudes toward odor concepts, even in word form. Aromatherapy users exhibit stronger positive implicit attitudes toward odor words compared to controls.

Area of Science:

  • Psychology
  • Sensory Science
  • Cognitive Science

Background:

  • Attitudes towards odors can be influenced by perceived health effects.
  • Implicit Association Test (IAT) can measure attitudes towards concepts, including odor words.

Purpose of the Study:

  • To investigate implicit attitudes towards odor words using the Implicit Association Test (IAT).
  • To compare implicit attitudes towards odor words between aromatherapy users and a control group.

Main Methods:

  • Utilized the Implicit Association Test (IAT) to measure reaction times associated with odor words and positive/negative attributes.
  • Conducted experiments with student samples, including a main experiment comparing an aromatherapy group with a control group.

Main Results:

Related Experiment Videos

  • Consistently found positive implicit attitudes towards the concept of 'odor' in student samples across experiments.
  • Aromatherapy users demonstrated significantly more positive implicit attitudes toward odor words compared to the control group.
  • Implicit attitudes measured by IAT did not always align with explicitly stated attitudes, highlighting IAT's unique measurement capability.

Conclusions:

  • The Implicit Association Test (IAT) effectively measures implicit attitudes towards odor words, even when explicit attitudes differ.
  • Personal preferences, such as aromatherapy use, can shape implicit attitudes towards sensory concepts like odors.
  • The IAT offers valuable insights into attitudes, particularly in situations where explicit self-reporting may be biased.