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Interdependent sampling and social influence.

Jerker Denrell1, Gaël Le Mens

  • 1Graduate School of Business, Stanford University, Stanford, CA 94305-5015, USA. denrell@gsb.stanford.edu

Psychological Review
|May 16, 2007
PubMed
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Social influence can arise from exposure to friends' activities, not just agreement. This study shows interdependent sampling of experiences leads to correlated attitudes, offering a new perspective on social influence.

Area of Science:

  • Social Psychology
  • Behavioral Economics
  • Computational Social Science

Background:

  • Traditional social influence models emphasize conformity and agreement.
  • Alternative explanations for social influence are needed to capture diverse psychological mechanisms.

Purpose of the Study:

  • To propose and investigate a novel mechanism of social influence based on exposure to others' preferences.
  • To demonstrate how interdependent sampling of activities can lead to attitude correlation.

Main Methods:

  • Theoretical modeling of attitude formation through experiential learning.
  • Simulations exploring the impact of interdependent sampling on attitude correlation.
  • Analysis of how sampling interdependence affects attitude convergence.

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Main Results:

  • Interdependent sampling of activities is sufficient to generate social influence effects.
  • Attitudes become correlated even with independent individual experiences if sampling is interdependent.
  • This mechanism explains attitude correlation without direct opinion agreement.

Conclusions:

  • Social influence can operate through indirect exposure to activities and objects.
  • Interdependent sampling provides a distinct theoretical framework for understanding social influence.
  • This approach has unique empirical and theoretical implications for social behavior research.