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Experimental Paradigm for Measuring the Effect of Induced Emotion on Grammar Learning

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Beyond pleasure: emotion activity affects the relationship between attitudes and behavior.

Shannon J Seitz¹, Charles G Lord, Cheryl A Taylor

¹Texas Christian University, Fort Worth, Texas 76129, USA.

Personality & Social Psychology Bulletin

|June 5, 2007

Summary

The activity level of emotions influences attitude-behavior consistency. Associating active emotions with gay men improved hiring recommendations, demonstrating a link between emotional activation and consistent behavior.

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Area of Science:

Social Psychology
Attitude-Behavior Research

Background:

The attitude-behavior relationship is a core concept in social psychology.
Previous research has explored various moderators, but the role of emotional activity remains less understood.

Purpose of the Study:

To investigate the activity level of emotions as a moderator of the attitude-behavior relationship.
To determine if the intensity of emotions associated with an attitude object affects behavioral consistency.

Main Methods:

Experiment 1: Participants self-generated or rated emotions (active vs. passive) associated with gay men, then made hiring recommendations.
Experiment 2: Participants were instructed to associate active vs. passive emotions with gay men before making hiring recommendations.

Main Results:

Participants associating active emotions with gay men showed greater attitude-behavior consistency in hiring recommendations.
Both self-generated and experimenter-provided active emotions led to increased consistency.

Conclusions:

The activity level of emotions is a significant moderator of the attitude-behavior relationship.
Future research should consider emotional activation, not just valence (pleasure/displeasure), in attitude studies.