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Updated: Jul 14, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
Published on: September 19, 2012
Sensitivity of the brain to loss aversion during risky gambles
1Cognitive Neuroscience Center, CNRS-Lyon 1 University, Reward and Decision Making Group, 67 Boulevard Pinel, 69675 Bron, France.
Abstract:
Little is known about the neural systems that subserve human loss aversion. A recent neuroimaging study by Tom, Poldrack and colleagues reports that this pattern of behaviour is directly tied to the greater sensitivity of the brain to potential losses compared with potential gains and uncovers a brain network whose activity increases with potential gains and decreases with potential losses. These results challenge the common view that loss aversion engages a distinct emotion-related brain network (e.g. amygdala and insula).
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