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The NCI Digital Divide Pilot Projects: implications for cancer education
Gary L Kreps1, David Gustafson, Peter Salovey
1Department of Communications, George Mason University, Fairfax, VA 22030-4444, USA. gkreps@gmu.edu
Summary
The National Cancer Institute (NCI) pilot projects successfully used computers to share cancer information with vulnerable populations. These efforts developed new communication strategies for underserved communities regarding cancer prevention and care.
Area of Science:
- Health Communication
- Digital Health
- Cancer Control Research
Background:
- The National Cancer Institute (NCI) identified a need to reach vulnerable populations with vital health information.
- The digital divide presents a significant barrier to accessing health resources for many consumers.
- Innovative dissemination strategies were required to bridge this gap.
Purpose of the Study:
- To test novel strategies for disseminating health information to vulnerable consumers using computer technology.
- To evaluate the effectiveness of digital tools in reaching underserved populations with cancer-related information.
- To foster collaborations between the NCI's Cancer Information Service (CIS) and regional researchers.
Main Methods:
- Four "Digital Divide Pilot Projects" were supported by the NCI.
- Active research collaborations were established between CIS and regional cancer control researchers.
- New approaches for enhancing cancer communication were field-tested in vulnerable communities.
Main Results:
- Computers were effectively utilized to disseminate relevant cancer information to vulnerable populations.
- Successful strategies for reaching underserved groups with health information were identified.
- The projects demonstrated the feasibility of using technology for cancer education.
Conclusions:
- Digital communication technologies can successfully educate underserved populations about cancer prevention, control, and care.
- The pilot projects provided valuable insights into effective strategies for health information dissemination.
- Further implementation of these communication technologies is recommended for broader public health impact.
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