Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

A marketing clinical doctorate programs.

Isaac D Montoya1, Olive M Kimball

  • 1Department of Clinical Sciences & Administration, College of Pharmacy, University of Houston, Texas Medical Center, 1441 Moursund Street, Houston, TX 77030, USA. imontoya@uh.edu

Journal of Allied Health
|July 20, 2007
PubMed
Summary
This summary is machine-generated.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

A comparison of network sampling designs for a hidden population of drug users: Random walk vs. respondent-driven sampling.

Social science research·2017
Same author

Gauging patient safety programs.

Journal of allied health·2013
Same author

An overview of FDA regulatory requirements for new medical devices.

Expert opinion on medical diagnostics·2013
Same author

The pathology of alcohol use and abuse.

Clinical laboratory science : journal of the American Society for Medical Technology·2013
Same author

Patient safety and quality improvement: a policy assessment.

Clinical laboratory science : journal of the American Society for Medical Technology·2010
Same author

E-detailing: information technology applied to pharmaceutical detailing.

Expert opinion on drug safety·2008
Same journal

Association Between Outpatient Physical Therapist Personality and Patient Management Outcomes: A Preliminary Study.

Journal of allied health·2026
Same journal

Healthcare Education Pathway Pilot Programs May Advance Institutional Diversity Efforts.

Journal of allied health·2026
Same journal

Current Practices for Pharmacology Instruction in Doctor of Physical Therapy Programs in the United States: A Survey-Based Assessment.

Journal of allied health·2026
Same journal

Exploring the Considerations of a Student Honor Code in Academic Health Science Centers: The Why, What, and How.

Journal of allied health·2026
Same journal

Growth and Challenges in Developing Cross-Cultural Competence and Leadership in Physical Therapy Students via Virtual Education: A Mixed-Methods Study.

Journal of allied health·2026
Same journal

Concussion, Postural Control, and Lower Extremity Injury Risk: A Comparison of Postural Control Tests.

Journal of allied health·2026
See all related articles

Clinical doctorate programs in health fields are growing, sparking debate about their value and cost. Marketing strategies significantly impact the successful implementation and acceptance of these advanced health degrees.

Area of Science:

  • Health professions education
  • Healthcare administration
  • Marketing in healthcare

Background:

  • Clinical doctorate programs have rapidly expanded across health disciplines over the last decade.
  • This proliferation is met with both support for enhanced patient care and cost reduction, and criticism regarding increased healthcare expenses.
  • Several professions, including psychology, pharmacy, and audiology, now mandate or strongly advocate for clinical doctorates.

Purpose of the Study:

  • To examine the overlooked marketing aspects of clinical doctorate program implementation.
  • To analyze the impact of marketing strategies on the successful adoption of clinical doctorates in health disciplines.
  • To explore the application of the 'four P's of marketing' (product, price, promotion, place) to clinical doctorates.

Main Methods:

Related Experiment Videos

  • The study reviews the proliferation and controversy surrounding clinical doctorate programs.
  • It identifies marketing as a critical, yet under-examined, factor in program success.
  • The analysis framework utilizes the established 'four P's of marketing' model.

Main Results:

  • The marketing aspect, specifically the 'four P's', has been largely ignored in the discourse on clinical doctorates.
  • Effective marketing strategies are crucial for the successful implementation and acceptance of new clinical doctoral programs.
  • Variations in program success can be attributed to differences in their marketing approaches.

Conclusions:

  • The successful integration of clinical doctorates in health disciplines is significantly influenced by marketing considerations.
  • Applying the 'four P's of marketing' provides a valuable framework for understanding and improving the adoption of these programs.
  • Future development and implementation of clinical doctorates should strategically incorporate marketing principles for wider acceptance and efficacy.