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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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[Bioethical analysis of drugs advertisement and publicity]

Maria José Delgado Fagundes1, Magnely Gomes Alves Soares, Nilza Maria Diniz

  • 1Anvisa - Agência Nacional de Vigilância Sanitária, UNESCO de Bioética da Universidade de Brasília. bioetica@unb.br

Ciencia & Saude Coletiva
|August 8, 2007
PubMed

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