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Published on: June 21, 2019
Rural consumers' attitudes towards nutrition labelling
Kathleen Lindhorst1, Lynda Corby, Susan Roberts
1The Backyard Nutritionist, Douglas, ON.
Summary
Community workshops effectively improved nutrition labelling knowledge and behaviors in rural consumers. These in-person sessions utilized tested materials, leading to positive self-perceived changes in participants.
Area of Science:
- Public Health
- Consumer Behavior
- Nutrition Education
Background:
- Nutrition labelling is crucial for informed food choices.
- Accessibility of nutrition information can be limited in rural and remote areas.
- Consumer understanding and utilization of nutrition labels vary.
Purpose of the Study:
- To evaluate the effectiveness of consumer workshops in rural and remote locations.
- To assess changes in participants' attitudes and behaviors regarding nutrition labelling.
- To determine the impact of in-person educational interventions on nutrition label use.
Main Methods:
- 18 workshops were conducted nationwide by trained community health educators.
- Pilot-tested materials were used to facilitate interactive sessions.
- Pre- and post-workshop questionnaires assessed participant demographics, attitudes, and behaviors related to nutrition labelling.
Main Results:
- Workshops were positively received, with high ratings (mode=4).
- Post-workshop surveys indicated improved self-perceived attitudes and behaviors regarding nutrition labelling.
- Participants reported high utilization of acquired knowledge and skills at the point-of-purchase.
Conclusions:
- In-person consumer workshops in underserved areas positively impact nutrition labelling attitudes and behaviors.
- Pilot-tested educational materials are effective in enhancing nutrition label comprehension and application.
- Community-based nutrition education programs can successfully promote healthier food choices.
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