Related Experiment Video
Updated: Jul 11, 2026

Brain Imaging Investigation of the Neural Correlates of Observing Virtual Social Interactions
Published on: July 6, 2011
The neural signature of social norm compliance
Manfred Spitzer1, Urs Fischbacher, Bärbel Herrnberger
1University of Ulm, University Hospital for Psychiatry, Psychiatry III, Leimgrubenweg 1214, 89075, Ulm, Germany. manfred.spitzer@uni-ulm.de
Abstract:
All known human societies establish social order by punishing violators of social norms. However, little is known about how the brain processes the punishment threat associated with norm violations. We use fMRI to study the neural circuitry behind social norm compliance by comparing a treatment in which norm violations can be punished with a control treatment in which punishment is impossible. Individuals' increase in norm compliance when punishment is possible exhibits a strong positive correlation with activations in the lateral orbitofrontal cortex and right dorsolateral prefrontal cortex. Moreover, lateral orbitofrontal cortex activity is strongly correlated with Machiavellian personality characteristics. These findings indicate a neural network involved in social norm compliance that might constitute an important basis for human sociality. Different activations of this network reveal individual differences in the behavioral response to the punishment threat and might thus provide a deeper understanding of the neurobiological sources of pathologies such as antisocial personality disorder.
More Related Videos
Related Concept Videos
Conformity
Social Proof
The Stanford Prison Experiment
Obedience
Impact of Social Context on Individuals
Nonconscious Mimicry

