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Context effects in the processing of familiar faces
1Laboratoire de Psychologie Expérimentale, Université Pierre Mendès France, Grenoble.
Psychological Research
|January 1, 1991
Summary
Priming with related faces speeds up recognition and naming. Associative primes facilitate, while categorical primes inhibit, face processing based on relatedness.
Area of Science:
- Cognitive Psychology
- Social Psychology
- Neuroscience
Background:
- Previous research demonstrated priming effects for closely associated faces.
- The influence of categorical relatedness on face recognition and naming was less understood.
Purpose of the Study:
- To investigate the impact of prime faces on the speed of familiar face recognition and naming.
- To differentiate between associative and categorical priming effects in face perception.
Main Methods:
- Five experiments were conducted using various face priming tasks.
- Tasks included double-familiarity decisions and primed naming.
- Stimuli varied in associative and categorical relatedness.
Main Results:
- Categorical relatedness reliably influenced familiarity decisions.
- Primed naming showed inhibition with categorical primes and facilitation with associative primes.
- The effects differed based on the type of prime-target relationship.
Conclusions:
- Face priming effects depend on the nature of the prime-target relationship (associative vs. categorical).
- Associative priming appears to occur at an earlier processing stage than categorical priming inhibition.