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Pharmacy students' knowledge, attitudes, and evaluation of direct-to-consumer advertising

Rupali K Naik1, Matthew E Borrego, Gireesh V Gupchup

  • 1College of Pharmacy, University of New Mexico, Albuquerque, NM 87131, USA. rnaik@salud.unm.edu

American Journal of Pharmaceutical Education
|November 14, 2007
PubMed
Abstract

Keywords:
direct-to-consumer advertisingpharmacy studentsprescription drug advertising

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