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Recruitment: making our efforts count.

Jody Smith1, Ellen Jacobs

  • 1Department of Health Information Management, Doisy College of Health Sciences, Saint Louis University, St. Louis, Missouri, USA.

Perspectives in Health Information Management
|December 11, 2007
PubMed
Summary
This summary is machine-generated.

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Enrollment declines threaten the health information management profession. Students discover health information careers via employers and diverse options, with flyers being the top recruitment tool.

Area of Science:

  • Health Informatics
  • Healthcare Administration
  • Medical Coding Education

Background:

  • Declining enrollment in Health Information Technology (HIT) and Health Information Administration (HIA) programs poses a threat to the Health Information Management (HIM) profession.
  • Program closures are increasing due to decreased student interest and enrollment.
  • Reversing this trend is critical for the continued viability of HIM professionals.

Purpose of the Study:

  • To investigate how students learn about the Health Information Management (HIM) profession.
  • To identify factors that attract students to HIM careers.
  • To determine the most effective methods for recruiting students into HIM programs.

Main Methods:

  • Survey data collected from 754 students in coding, health information technology, or health information administration programs.

Related Experiment Videos

  • Analysis of student-reported sources of information about the HIM profession.
  • Evaluation of factors influencing career choice and recruitment strategies.

    • Main Results:

    • Students primarily learned about HIM through employers, college counselors, HIM professionals, current students, or friends/family.
    • A diverse range of career opportunities was the main attraction for students entering the field.
    • Posting flyers in healthcare organizations, colleges, and high schools emerged as the most effective recruitment method.

    Conclusions:

    • A multifaceted approach is necessary to effectively recruit students into HIM programs.
    • Understanding student recruitment pathways and motivators is key to reversing enrollment declines.
    • Targeted outreach and clear communication of career diversity can enhance program enrollment.