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Dialogue is destiny: managing the message in humanitarian action
1Center for the Evaluative Clinical Science, Dartmouth Medical School, Hanover, New Hampshire, USA. ano.lobb@gmail.com
Prehospital and Disaster Medicine
|December 20, 2007
Summary
Humanitarian organizations must proactively manage information sharing with media partners. This collaboration can improve crisis reporting and public engagement, enhancing response efforts.
Area of Science:
- Humanitarian response communication
- Media studies
- Crisis informatics
Background:
- Mass media is crucial for informing stakeholders during humanitarian crises.
- Current journalism practices, media ownership, and government manipulation distort crisis reporting.
- This distortion can negatively impact humanitarian response efforts.
Purpose of the Study:
- To advocate for a proactive role of humanitarian organizations in information management.
- To explore strategies for improving media engagement in humanitarian crises.
- To enhance the effectiveness of mass communication in humanitarian response.
Main Methods:
- Analysis of current media landscape in humanitarian response.
- Conceptual framework for multi-stakeholder communication initiatives.
- Proposal for a dedicated humanitarian relief publication.
Main Results:
- Proactive information management by humanitarian organizations is essential.
- Partnerships with media and innovative communication methods are needed.
- A cooperative communication initiative can improve media's role.
Conclusions:
- Humanitarian organizations must lead in information sharing and media engagement.
- Collaborative communication strategies can transform media into a credible tool.
- A dedicated publication can amplify beneficiary voices and public engagement.
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