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Related Experiment Video

Updated: Jul 8, 2026

Highlighting and Reducing the Impact of Negative Aging Stereotypes During Older Adults' Cognitive Testing

Highlighting and Reducing the Impact of Negative Aging Stereotypes During Older Adults' Cognitive Testing

Published on: January 24, 2020

Does aging affect the use of shifting standards?

Carolyn Hoessler¹, Alison L Chasteen

¹Department of Psychology, University of Toronto, Toronto, Ontario, Canada.

Experimental Aging Research

|January 15, 2008

Summary

Older adults, like younger adults, adjust their stereotype use based on the response scale. Both age groups showed stereotype-consistent judgments on objective scales and inconsistent judgments on subjective scales.

Area of Science:

Social Psychology
Cognitive Aging

Background:

Stereotype use in social judgments can be influenced by response scales.
Older adults may rely more heavily on stereotypes than younger adults.

Purpose of the Study:

To investigate the shifting standards effect in stereotype use across the adult lifespan.
To determine if older adults exhibit similar susceptibility to response scale effects as younger adults.

Main Methods:

Young and older adults participated in the study.
Participants evaluated male and female target heights using either an objective or subjective response scale.

Main Results:

Both age groups demonstrated stereotype-consistent judgments (men taller than women) on objective scales.

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Both age groups showed stereotype-inconsistent judgments (men and women equally tall) on subjective scales.

No significant age differences were observed in the shifting standards effect.

Conclusions:

The shifting standards effect in stereotype use is present across the adult lifespan.
Response scales significantly influence stereotype application regardless of age.